Content, handled.
Most small companies don't have a content problem. They have a nobody-has-three-hours-a-week problem. I run the same research, drafting, and scheduling system I built for my own marketing on your brand, so you get consistent, on-voice content without hiring anyone or becoming a part-time content person yourself.
A weekly system, not a content calendar you have to feed
Every week runs the same four steps. Your part is step three.
Research
The system scans the trade press your audience actually reads and runs live research on what they're discussing, worried about, and not hearing enough of.
Draft
Every idea gets scored, checked against everything you've already posted, and the strongest ones are written out for LinkedIn and Facebook in your voice.
You review
Drafts arrive by email or in your own dashboard. Edit what needs it, approve what's ready, send back what isn't.
Publish
Post it yourself, or on Content Integrated, approved posts publish on schedule and their results feed back into next week's scoring.
Most AI content tools write generic posts. This one is built around your business.
It doesn't repeat itself
Every idea is checked against the last 90 days of what you've published, scheduled, or rejected. The same point in new words gets dropped before it reaches you.
It rotates across your topics
You set the content pillars that matter to your business. Research focuses on two of them each week, so your feed doesn't turn into one opinion posted twenty ways.
It learns from your results
On Content Integrated, the scoring model is rebuilt every week from your own post performance, so it learns what your audience actually engages with, not what works for someone else.
Nothing goes out without a person
Every post is reviewed and approved by your team before it's published. No surprise posts under your company name, on any plan.
Pick how involved you want to be
Same research and drafting engine on every plan. What changes is how drafts reach you and whether publishing runs itself.
For the team that just needs the content, not the busy work around it.
- Up to 5 post ideas a week, each written for LinkedIn and Facebook
- Researched against what's happening in your industry that week
- Delivered by email, ready to copy and paste
Best for: companies with someone who can post, but nobody who has time to write.
Start with EssentialsSame engine, plus your own dashboard to review, edit, and approve before anything goes out.
- Everything in Essentials
- Private dashboard with your own login
- Calendar view of what's drafted, approved, and scheduled
- Edit and approve drafts directly, and upload your own images
- Manage your focus areas, positioning, audience, voice, and feeds
Best for: teams that want an approval process and visibility into what's scheduled.
Start with ReviewApproved posts publish themselves, and your real results feed back into the system.
- Everything in Review
- Approved posts publish straight to your LinkedIn and Facebook company pages
- Uploaded images post with the content automatically
- Your post performance feeds back into scoring, so the content gets sharper over time
Best for: a hands-off process that improves the longer it runs. LinkedIn API approval takes about a month, Facebook about a week. Until then, that platform runs on Review.
Talk about Integrated2+ long-form, search-minded post per month, researched and written the same way as your social content, in the same voice. Stacks onto any plan.
Month-to-month, cancel with 30 days' notice. The setup fee covers onboarding work and isn't refunded once that work starts.
I built it for my own job before I sold it to anyone
The Content Flywheel started as the system I built to run marketing solo at a 3PL freight brokerage, where it took over research, drafting, and scheduling with no content hire. It now runs the content for LangLine and for clients in other industries, each on their own voice, feeds, and topics.
What people ask before they start
Will it actually sound like us?
Setup starts with your positioning, audience, and voice, built from your website and the posts you already have. Your edits in the first few weeks show where the voice is off, and I adjust your profile from them.
Who approves what gets posted?
You do. Nothing publishes without approval, on any plan.
What do you need from us?
A kickoff call, access to your website and social pages, and a few minutes a week to review drafts. On Integrated, admin access to your company pages so the platform connection can be approved.
Why does the LinkedIn connection take a month?
LinkedIn reviews every app that posts to company pages, and that approval usually takes about a month. Facebook takes about a week. Until a platform is approved, it runs on the Review workflow, so you're not waiting to start.
What happens when a draft isn't good enough?
Send it back. Rejected ideas are logged, so the system doesn't bring the same idea back next week in different words.
Do we have to sign a long contract?
No. It's month-to-month with 30 days' notice. The setup fee covers the onboarding work and isn't refunded once that work starts.